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About iStudy

A premier institution in France empowering students in the field of management and information technology.

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MSC in IT, AI Systems, and AI for Marketing

BAC +5 | Full-Time | 120 ECTS Credits | English & French

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🎓 Program Highlights

Key details about our program at a glance

🗓 Intake Sessions
  • 2025: October
  • 2026: March & September
🌐 Languages Offered

🇬🇧 English   |   🇫🇷 French

📚 Program Summary
  • Mode: Full-time
  • Duration: 3 years / 6 semesters
  • ECTS Credits: 180 total (60/year)
  • On Campus

Program Summary

The MSc in Information Technology (Computer Science), Artificial Intelligence Systems, and AI for Marketing Strategy is a two-year, full-time program designed to equip students with advanced skills in programming, AI, and data science. The first year covers core subjects like programming, mathematics, databases, cloud computing, and AI fundamentals, alongside French and English language courses.

In the second year, students specialize in one of three tracks:

  • Artificial Intelligence Systems (AIS)
  • AI for Marketing Strategy (AIMS)
  • Computer Science (CS)

The program concludes with a professional internship, providing real-world experience in AI, marketing, or software development.

Business Students

Key Features

AI Innovation
Cutting-Edge AI

Master AI technologies like deep learning, NLP, and computer vision.

Specializations
Specialized Tracks

Choose from AIS, AIMS, or CS for career-focused expertise.

Internship
Industry Experience

Gain hands-on experience through global internships.

Tuition Fees

Specialization 1st Year Final Year
Artificial Intelligence Systems €13,500 €13,500
AI for Marketing Strategy €13,500 €13,500
Computer Science €13,500 €13,500

Scholarships: Up to 80% scholarship available based on academic, personal, and professional profiles. Subject to review by the scholarship committee.

📝 Registration Process

Follow these steps to apply for the program

Step 1: Document Submission

  • Transcripts of Bachelor’s degree (Bac+3) in Computer Science, Software Engineering, IT, or Data Science
  • Familiarity with technical skills in:
    • Programming: Python, Java, C++
    • Mathematics: Linear Algebra, Calculus, Probability
    • AI/ML: Artificial Intelligence and Machine Learning
  • Minimum GPA of 2.5/4.0
  • Updated CV & Motivation Letter
  • Language Proficiency: French B2 or English IELTS 6.0/ TOEFL 80(IBT) / 550 (PBT)
  • 2 Academic Letters of Recommendation
  • Relevant work experience and internships will be prioritized

Step 2: Interview

30-minute video conference after document verification

Specialization Tracks

Artificial Intelligence Systems (AIS)

Master AI technologies for innovative solutions in various industries.

  • Deep Learning & Neural Networks
  • Natural Language Processing
  • Computer Vision & Image Recognition
  • Reinforcement Learning
AI for Marketing Strategy (AIMS)

Leverage AI for advanced marketing analytics and strategies.

  • Recommender Systems
  • AI for Customer Experience
  • Social Media Analysis & Sentiment Tracking
  • Digital Marketing Analytics
Computer Science (CS)

Develop expertise in software development, cloud computing, and cybersecurity.

  • Advanced Operating Systems
  • Distributed & Cloud Computing
  • Cybersecurity Fundamentals
  • Web & Mobile Full Stack Development

Career Prospects

Global Salary Ranges

France: AI Engineer: €35,000€120,000+ | Software Developer: €30,000€90,000+ | Marketing Analyst: €40,000€65,000+

Switzerland: AI Engineer: CHF 90,000€“CHF 200,000+ | Software Developer: CHF 85,000€“CHF 160,000+ | Marketing Analyst: CHF 90,000€CHF 130,000+

USA: AI Engineer: $80,000–$250,000+ | Software Developer: $70,000–$200,000+ | Marketing Analyst: $80,000–$130,000+

Career Roles
  • AI Engineer / Data Scientist
  • Machine Learning Engineer
  • Software Developer
  • Marketing Data Analyst
  • Cybersecurity Analyst
  • Cloud Architect

Launch Your Tech Career!

Join our MSc program and excel in AI, marketing, or computer science.

Apply Now